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The customizable hair care brand launched in August 2022 at Walmart.
October 17, 2024
By: Lianna Albrizio
The Hair Lab by Strands is expanding into CVS on Oct. 18.
The brand, which makes customizable solutions for a myriad of hair concerns, was founded by Eric Delapenha. The range launched in August 2022 at 2,000 Walmart doors and online at Walmart.com nationwide.
At the end of 2023, the brand reached $10 million in retail sales and more than 600,000 customers through its Walmart partnership. This past February, the brand launched an e-commerce site on TheHairLab.com.
“CVS represents an amazing opportunity for The Hair Lab to reach a new type of shopper and introduce our unique system of customized hair care to an underserved demographic,” said Delapenha. “They came to us with a promising offer of placement in their top Beauty IRL stores and through close collaboration with their team, designed a shelf experience that intends to delight and educate shoppers on the benefits of customization.”
Consumers can scan the QR code in the aisle, which will take them to the brand’s two-minute online AI diagnostic to find their product regimen.
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